The Atlantic Team
Marketing Approach
Atlantic Team has a marketing specialist on staff to ensure the marketing strategy to sell your home is well planned and executed.
Our comprehensive marketing plan will get your home seen by thousands, focusing on targeted demographics for each listing. In marketing your home, we develop a listing that highlights the best qualities of your home and emphasizes its unique and sellable aspects.
Our focus on social media means your property gets exposed to the right potential buyers right away.
Targeted ads on Facebook, Instagram and other social media sites expose your home to thousands of local and regional home buyers quickly and show your house at its best. We will also execute strategic social media blasts on our other social media platforms. We will get your property the attention it deserves!
The absolute key in marketing your home is controlling the experience for potential buyers and using the opportunities we have identified to create key emotional responses.
The Day the Home Lists Online
We endeavour to list only when we are 100% prepared and have professional photos done. We also film full HD videos to give potential buyers an idea of the flow of the home. This also gives people something to re-watch a few times and send to friends and family looking for feedback/reinforcement.
Curb Appeal
We know most serious buyers will drive by your home multiple times even before booking a showing. Preparing and staging the outside of your house will intrigue a potential buyer enough to want to see inside of the home.
Stepping into the Home
This is where all the preparation work plays a big role. That feeling of “this is it” is a real thing and everything from lighting, furniture placement, and smell can all solidify that emotional response. We will work with a home stager to create an experience that allows people to become emotionally invested in the home.
Due Diligence After the Showing
This is where we calm any fears of moving forward. Providing clear information about updates and upgrades, answering questions that come up, informing buyers about the warranty program, allowing second showings and providing utility information can all play a role here. We also follow up with real estate agents for direct feedback and to encourage offers.
Multimedia
Today's buyers are savvy shoppers and are armed with more information than ever. It is absolutely vital that your online listing has high-impact photos, videos, drone footage and tours to make a lasting first impression that will motivate buyers to come see your property. Our professional photographers provide high-quality photos and video of your home.
Targeted Demographics
We create custom audiences for each social media advertisement. Depending on our message, we use specific criteria to create our audience, including: gender, age, location, education, occupation, etc.
Full Transparency
Atlantic Team Realty is focused on ensuring our clients are in the driver’s seat when selling their home. We can make our process as simple or as detailed as you wish. You will be able to see all the tasks we have completed to prepare to list your home and for after listing your home, the places your property is being marketed and the feedback we have gotten on your property from agents and from buyers.